Pool party with Capi and JBL
Hoofddorp, 19th of July 2018 – Capi launched its summer campaign with JBL, part of Harman International, and officially brought the summer to the stores in the first week of July. With the campaign’s tagline ‘Ready for your pool party’ and JBL’s colourful and waterproof speakers, Capi contributes to the exciting and inspiring shopping experience for travellers on airports.
Capi and JBL have established a strong partnership and are continuously searching for airport exclusive propositions. To make the campaign more interactive, live demonstrations were given by promoters in a colourful summer outfit to create an exciting experience for travellers searching to be entertained and inspired during their dwell time at the airport. The Flip 4 and Charge 3, two of the main products from the campaign, are both portable speakers that can be used at the pool, the beach or even under water thanks to their waterproof design.
The pool party campaign was well received by travellers and was described as a ‘happy holiday feeling’. The specially designed Action Marketing Table included a tropical palm tree, bright towels as a gift with purchase, colourful JBL speakers and a water can with speakers for the live demonstrations.
Peter Wiggers, Managing Director at Royal Capi-Lux states ‘By offering travellers a trendsetting and inspiring shopping environment, we make an important contribution to the total airport experience with our cutting-edge retail concept. JBL’s summer campaign is a pool party in our shops and creates excitement for travellers before their holiday starts’.