Capi’s focus on Christmas
Hoofddorp, 15 December 2017 – As the holiday season is approaching, Capi has brought the holiday spirit into the Capi stores. By offering unique gifts and Christmas themed presentations on The Gadget Table and elsewhere in its stores, Capi brings the holiday feeling to travellers. In close collaboration with JBL, Capi also placed a special JBL Christmas presentation in its stores.
After successful promotions co-created by Capi and JBL, like the JBL Fest and JBL Summer campaigns, the two companies joined forces again for a special international JBL Christmas presentation, exclusively developed for Capi. A Christmas tree has been placed in the Capi stores, decorated with JBL Go and JBL Clip 2 speakers presented in Christmas balls along with Christmas greetings. Underneath the Christmas tree, Capi presents the E65 wireless noise cancelling headphone as one of the first retailers on the market. This headphone is perfectly suitable for travellers and as a Christmas gift. Travellers are very excited about this special proposition.
Moreover, Capi offers Christmas gifts on The Gadget Table. As stated by Peter Wiggers, Managing Director Royal Capi-Lux: “The Gadget Table is the perfect place to present exciting Christmas gift. In this way, we inspire travellers to find a nice present for their loved-ones, like the Xoopar Boy Mini speaker and the Divoom Timebox speaker.”
On each table in the store, Capi placed small Christmas trees with Mitone presents, which are also offered as a Wallet Opener. Once travellers enter the store for these products, they are more likely to buy other innovative products.
Furthermore, throughout the store, Capi presents items for each traveller’s holiday wish list. In this way, the travel retailer makes a selection of the best products and helps travellers to find the perfect present for their loved-ones.